Built at a different speed.
AI helps move from idea to working website faster, leaving more time for the details that make it yours.
AI-POWERED. HUMAN-BUILT.
Tell Jude your idea.
Pay what you like.
Jude is our AI website guide. He gets to know your business, suggests what your site could do, and turns it into a proper brief. Then an experienced developer from our vetted pool picks it up and builds it. When it's finished, you decide what it's worth.
JudeYour website guide · online now
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VETTED DEVELOPERS. AI SPEED. YOUR PRICE.SCROLL TO EXPLORE
POST A PROJECT ✳ GET MATCHED ✳ MEET ON VIDEO ✳ PAY WHAT YOU LIKE ✳ POST A PROJECT ✳ GET MATCHED ✳ MEET ON VIDEO ✳ PAY WHAT YOU LIKE ✳
01 / THE IDEA
AI can build a website.
It takes experience to build a good one.
Anyone can ask AI to make a page. The difference is knowing what that page needs to say, how it should feel and what it needs to do. So we built a pool of web developers who know the craft — and know how to use AI properly.
AI takes the heavy lifting out of production, not the thinking out of the work. That's how our developers move faster, and why you can see the finished site before you decide what to pay.
WHAT YOU GETEXPERIENCE × TECHNOLOGY
Smart where it matters.
Fast where it counts.
Made for real people.
Clear journeys, considered layouts and words that guide visitors towards taking action.
Ready to be found.
Thoughtful structure, search-friendly foundations and content that starts with what your customers need.
Built with care.
Modern, maintainable approaches and security-conscious choices — not a pile of shortcuts.
02 / HOW IT WORKSFOR CUSTOMERS
Tap. Match.
Launch.
01
Post your project.
Tell us about your business and what the website needs to do. No polished brief needed — it takes a couple of minutes.
02
A developer accepts.
Your request appears live to our vetted pool. An experienced developer picks it up and you're connected straight away.
03
Meet and build.
Video calls, messages and a shared project board keep everything in one place. You see the work as it takes shape.
04
You decide.
Once the site is complete and you've seen the finished work, you choose what to pay. No contracts, no pressure, nothing agreed beforehand.
03 / FOR WEB DEVELOPERSJOIN THE POOL
No pitching.
Just the work.
You know how to build great websites and how to use AI properly. We bring the customers to you. Accept the jobs you want, when you want — then everything you need to run the project is waiting in your dashboard.
Apply to join the poolLive job requests
New projects land on your board in real time. One tap to accept, and you're matched.
Video meetings
Book calls with Google Meet, Zoom, Teams — whatever you both prefer.
Built-in calendar
Every meeting across every job, in one view.
Project board
Simple to do, in progress, done — shared with your customer.
Messages
Talk to your customer in one thread per project. No lost emails.
A vetted pool
Every developer is reviewed before joining, so you're among people who know the craft.
04 / THE FOUNDER
30 years in the making.
Now for everyone.
30+YEARS IN
DIGITAL
DIGITAL
I'm Bruce Thomas. I've been building websites and digital businesses since the early days of the internet.
From co-founding early UK web agencies to creating work for ambitious businesses and household names, I've learned that the best websites start with good questions, clear thinking and a genuine understanding of people.
That's the standard for the pool. I review every developer who joins, looking for people who understand how websites should work — and who use AI to do more of the good stuff, not less.
Meet Bruce on LinkedInBRUCE'S EXPERIENCE INCLUDES WORK WITH
DisneyCoca-ColaHyundaiCompare the MarketHitachi
Names from Bruce's career and agency work, not endorsements of this service.05 / THE PRICE
Great websites shouldn't be out of reach.
So we're doing something different. Your developer builds the website first — and once it's complete, you decide what it's worth to you. Yes, really.
No numbers suggested, no payment upfront, nothing to sign. You decide once you've seen the finished site.
YOUR WEBSITE. YOUR CALL.NO CONTRACTS
See the work first. Then say what it's worth.
There's no package menu and no price list. When your site is finished, you tell your developer what you'd like to pay — what feels right to you.
Post your projectNothing to pay now. Nothing to sign.
GOOD TO KNOW
What's in a website?
Every project is different, so you and your developer work out what yours needs as you go.
Purposeful design Mobile-friendly layout Clear user journeys Search-ready foundations Built around what you need
Hosting, domains, ongoing support and specialist features can be discussed with your developer if needed.